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Since the Behavioural Insights Team was created in 2010, there has been considerable media interest in the team's work. Often referring to the team as 'the Nudge Unit' (after the work of Professor Richard Thaler, co-author of Nudge and academic advisor to the team), much of the media interest has focused on the influence the team has had within Whitehall and overseas; and the methods and insights that the team has applied to public policy.
Below are a selection of some of the articles, radio shows and interviews that have been published over the past few years.
Ross Haig, Head of Communications
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